Gym Exercise Equipment
We worked with a European entrepreneur who was interested in importing high-end stationary bicycles (similar to Spinning Aero) for home gym enthusiasts. The customer had a well-established fitness business and was interested in expanding into the home gym market. They already did some research and tried contacting suppliers from AliExpress on their own but struggled to negotiate pricing or find a manufacturer that was willing to work with a minimum order quality (MOQ) of less than 100 units.
They were referred to Telos China, and we begin assisting them with the process. After a free consultation, they committed to a supplier research process. Our China VP was able to find an OEM that made commercial gym equipment, who also had a high-end home stationary bike model that fit our client’s requirements. Even better, the specific stationary bike was discontinued. The OEM usually only makes commercial gym equipment and created a home stationary bike as a new venture for the Chinese market. Unfortunately, because very few people in China owned home gyms, the product was not successful in China, so the Chinese OEM discontinued the product with few sales: despite having made significant investments in custom tooling and injection-molds. Hence the Chinese OEM incurred a significant capital loss and had plenty of unsold stock on hand.
Our China VP was able to take advantage of this unusual situation and negotiate a very advantageous commercial relationship. The OEM was willing to sell our clients their existing stock at a very advantageous price. Afterwards, the OEM was willing to re-activate the manufacturing line and produce additional exercise bikes at no additional cost, because the custom tooling already existed and was unused. We were also able to negotiate full exclusivity for our []{#anchor-1}customer for the entire EU region, as well as custom branding (white label) service, also at no additional cost.
This case study illustrates the unique advantage that Telos China can provide our clients. By utilizing our deep network of relationships, we can find suppliers in usual places (a home exercise bike made by a commercial gym equipment OEM). Because we negotiate directly with factory owners in-person, we can find very good deals that help everyone: our client is able to obtain products at a significant discount with a low MOQ, the factory was able to recoup their capital investments, and both parties obtain a new product line.